CareFlight signs exclusive media partnership with Channel Nine
RACQ CareFlight Rescue has entered into an exclusive television partnership with Channel Nine Queensland to help increase community awareness of its life-saving service.
The two organisations have previously enjoyed a 21 year association and CareFlight is pleased to once again be aligned with the TV network.
As part of the agreement, Channel Nine Queensland will commit significant support towards the vital not-for-profit service.
This support will drive awareness across south east Queensland and help raise funds for CareFlight Rescue’s quarterly fundraising appeals.
Channel Nine presenter Andrew Lofthouse will also be welcomed into the CareFlight family as an official CareFlight Rescue ambassador.
RACQ CareFlight Rescue’s CEO Ashley van de Velde said the fleet of rescue helicopters have been fitted with HD onboard cameras to secure broadcast quality vision which Channel Nine can take full advantage of following a newsworthy mission.
“The agreement will ultimately increase TV exposure for CareFlight Rescue, which will significantly assist our fundraising efforts,” he said.
“After more than three decades, CareFlight Rescue’s biggest supporters are still the communities of southern QLD, which contribute almost half of the service’s funding. So exposure is absolutely vital for us.”
Moving forward, Channel Nine will have first right of refusal to all footage captured onboard RACQ CareFlight’s rescue missions.
“Fundraising is getting tougher with so many charities in the market requiring community donations.
"There is a continuous need to be innovative when looking for ways to stay in the forefront of people’s minds,”said Mr van de Velde.
“CareFlight has experienced significant growth over the past five years and we are now in a position to look at how we can strengthen our fundraising efforts to ensure the long term sustainability of our core purpose, RACQ CareFlight Rescue.”
Channel Nine Queensland Managing Director Kylie Blucher said the network is very proud to again support the team from CareFlight ensuring they can continue to provide this vital service not only for the residents of Queensland, but to the thousands of visitors to the state each year.
“This rejuvenated partnership is a clear demonstration of Nine’s commitment to supporting the community and delivering Queensland’s most comprehensive News service,” she said.